I bring creativity and expertise to everything I do.
Here, creativity meets opportunity. Whatever you're building, I’m here to help you take the first step with confidence. Let’s create something meaningful together.
MOCAN Social Media Campaign
The Missouri College & Career Attainment Network’s (MOCAN) Giving Tuesday campaign centered on inspiring action for underrepresented students seeking higher education. Through targeted social media messaging, we highlighted how donations support scholarships and programs that provide the resources, mentorship, and guidance students need to access and succeed in college. Every post was crafted to resonate with an audience motivated to make a tangible impact on young lives.
Paid Media Creative
At BJC Health, I developed and executed a series of paid media campaigns designed to drive awareness and engagement across multiple audiences.
For Saint Luke’s critical-access hospitals in Kansas City, I created primary campaigns promoted to families, encouraging annual checkups, including a fall-back-to-school initiative and “know where to go” emergency care campaigns directed toward the general public
I also led the written direction for Saint Luke’s first-ever brand awareness campaign for Crittenton Children’s Center, showcasing its mission to provide high-quality pediatric care and mental health support services.
Across all campaigns, my work emphasized clear messaging, strategic targeting, and creative assets that connected with communities while advancing BJC Health’s mission of accessible, patient-centered care.
E-newsletters
At BJC Health, I developed and executed a series of paid media campaigns designed to drive awareness and engagement across multiple audiences.
For primary care, I created campaigns targeting families to encourage annual checkups, including a fall-back-to-school initiative highlighting services at critical access hospitals such as Anderson County Hospital and Allen County Regional Hospital.
I also led the written direction for Saint Luke’s first-ever brand awareness campaign for Crittenton Children’s Center, showcasing its mission to provide high-quality pediatric care and mental health support services.
Across all campaigns, my work emphasized clear messaging, strategic targeting, and creative assets that connected with communities while advancing BJC Health’s mission of accessible, patient-centered care.
AEPA Convening Package
For the Advancing Equity in Postsecondary Attainment (AEPA) Convening, hosted by MOCAN in February 2025, I designed materials that set the visual and communicative standard for their (now) annual event. The convening aimed to address systemic barriers affecting Black, Hispanic, and rural students in Missouri, to foster collaboration across K-12, higher education, and workforce development sectors.
Using MOCAN’s logo and brand guidelines, I created templates, gallery infographics, and other workshop materials that made complex information accessible and actionable, while reinforcing the organization’s mission. My work ensured that attendees could engage fully in discussions and leave equipped with strategies to enhance access, affordability, and degree attainment for underrepresented students.
